An Evaluation of LG’s Social Media Channels

LG Mobile Social Media Study

An Evaluation of LG’s Social Media Channels

Kevin Smith

Introduction

LG is a South Korean multinational electronics company that delivers home electronics, appliances, and mobile solutions that allow individuals to embrace life and prepare for its greatest moments.  LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise.  LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. 

LG is very active on social media networks and they are present on all of the most popular social media networks including:

• Blog – ‘Inside LG’ 

  

  LG logo

• Facebook
• Twitter
• YouTube
• Google+
• Pinterest
• LinkedIn
• eNewsletter

The objective of this post is to study the social media strategies of LG and explore their social media presence by examining their social media channels to see where LG gets the most traction.

LG is active on its various social media channels.  LG is consistent with their posts, averaging a post per day on each of their social media channels.  When looking at Facebook, Twitter, YouTube and Instagram, LG is least active on YouTube, where they post at most, only once a week.

LG encourages customer feedback through social media.  LG Mobile’s Facebook page has 3,047,712 likes and there is about one post per day.  The most recent content over the last 2 weeks is about the new LG G5 smartphone that is about to be released in a few weeks.  In many of the postings the buzz words ‘fun’ and ‘playfulness’ promoting that the product is a fun product to have.  These buzz words continue to come up in their posts about the device including posts on Twitter.  The LG USA Mobile twitter page has 269,000 followers.  There are 23,200 tweets and 1,298 photos and videos that have been shared.  Recently, the tweets are about the LG G5 smartphone, particularly the camera abilities of the phone (e.g. the 135 degree dual rear camera, and wide angle lens).  Again similar to their Facebook page, LG posts one tweet per day.  On YouTube, LG Mobile (Global) has 214,435 subscribers and 79,404,180 views.  On Instagram, LG Mobile (Global) posts once every couple of days for a total of 453 posts and has 79,600 followers.  Over the last week, the Instagram posts have been exclusively about the LG G5 smartphone.

Facebook Post for the LG G5 smartphone

The purpose of the posts on social media is to get consumers aware and excited about the products that LG offers in order to try to get a sale.  LG wants to generate interest for the brand and the product offerings, especially new products, so they focus on promoting content that helps to promote awareness of the products.  In addition to trying to bring brand/product awareness and to sell, the posts are about engaging with the customer.  For instance, on the LG Mobile website, users can share content on Facebook, Twitter, Google+ and Pinterest. 

 Twitter post for the LG G5 smartphone

LG seems to be most effective on Facebook and YouTube because they have the most followers on those social media channels.  The posts get many likes, shares and comments demonstrating that customers are engaging in the content that is posted by LG.

Conclusion

LG is available on all major social media channels providing an opportunity to interact with their audience and create brand awareness.  The company’s focus is to help build interest in their soon to be released LG G5 smartphone where the posts across their social media channels are about the new phone and its unique features.  What is unique about LG is that they allow people to share information right from their website, something competitors like BlackBerry do not.  This gives LG an upper hand in trying to engage with customers.  Overall, LG is definitely getting the message out there about the new LG G5 smartphone and its features but they could be more active on social media.  In comparison, BlackBerry posts several times each day on Facebook and Twitter, whereas, LG posts only once a day.  Increasing the number of posts and using the 50/50 rule may help to increase the number of followers or likes they receive on their social media channels.