A fairly recent trend is Brand fan pages. It happens when
consumers are such big fans of that brand that they create a page where they
can socialize with other brand lovers as well. HTC has many fan pages on Facebook,
some are open and some are closed meaning that you need to ask to join the
group before you can become a part of it. One group is called HTC fans(https://www.facebook.com/HTC-fans-388871134536891/)
which has 118 people that follow them.
However, they haven’t posted anything since 2013 which basically means that the
page is inactive. It’s unfortunate to see these fan pages die off but it’s due
to the fact that there are so many that consumers just don’t know what ones to
join.
A page that is decently active is HTC fan club(https://www.facebook.com/HTC-fan-club-121546084581500/)
their last post was on February 5th
2015 and post every few months. In addition most of the posts are in Italian with
few being English with only 47 likes on the page. The biggest Fan page that I was
able to find was Official HTC Fan Club(https://www.facebook.com/officialhtcfanclub/?fref=ts)
which has 545 people who like the page and
post every few months as well although haven’t posted since last November.
There is not much input from consumers as well which doesn’t encourage fan
interaction.
Every Fan club that I found was either inactive or was in a
foreign language or both. I guess since the decline of the HTC brand fan pages
have started to decline as well. Most of the fan pages started to be inactive
in 2013.
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