Since YouTube was founded in 2005 it has grown drastically
and has given individuals and organizations a lot of opportunities. Nokia had
joined YouTube in 2005 and has since had 56 million views on their YouTube page
and have 353 thousand subscribers. Their YouTube channel is linked to their
website, Facebook, Twitter and Google+ via hyperlinks. Recently they have not
posted anything about their smartphones, but they’ve been posting about their
new virtual reality product. However they do not post very often but when they
post they tend to post multiple videos at one time. A great advantage to their
channel is that they are verified which validates that they are legitimately
related to the Nokia brand.
HTC created their YouTube channel in 2006 and have since
accumulated 81 million views and have acquired 347 thousand subscribers. They
have their website, Twitter, Blog, LinkedIn and many more social media outlets related to their YouTube.
They post a video at least once a month and tend to post more than one video at
once. They receive lots of views on their videos especially on videos where
they are introducing a new product or if it’s a commercial for one of their
phones. The length of their videos vary
from 30 second to 4 minutes with a couple videos being 15 minutes or more.
Nokias YouTube doesn’t even compare to HTC’s. It just seems
that Nokia doesn’t put any effort into their YouTube account. They don’t link
most of their social media to their account they post videos with unappealing content
and they don’t post regularly or share their YouTube post on their twitter or
Facebook. HTC however does a fantastic job of gaining consumers attention and
linking them to their other social media so they can continue to support a
brand that they love.
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