Instagram is one of the newest social media outlets that are
being widely used by many organizations and businesses. HTC has an awesome Instagram
they have a short profile description which includes a hashtag and a link to
their website. Their photos are of good quality with a professional level of
editing. Their Instagram posts don’t include much dialogue mostly of artsy
pictures of their products. They also give little preview about their new
products that are being released. They don’t really tweet about their industry
but they do tweet about their products and post questions to consumers
sometimes. They have posted 689 pictures, they have 583 thousand followers and
follow 408 people, and they are also a verified account on Instagram.
Nokia seems to be new to Instagram since their first post
was about a year ago. They’ve only managed to accumulate to 47.2 thousand
followers and are following 0 people. They have a good short description that
includes their website link. They are posting pictures about the company as
well as the industry with short dialogues and have also posted about current events
such as International women’s day. A big disadvantage to their Instagram is
that they are not verified so people do not know for sure if the account is
actually real even though the content that they post is the same as their other
social media outlets.
It’s very unfortunate that Nokia has such a weak social media
presence on Instagram especially since they have just reported a loss in
profits. However HTC has a great presence on Instagram with a lot more
followers than Nokia with a lot more posts. The verification that HTC has may
not seem like much but it is a great advantage to have it shows that Instagram is
acknowledging you as a premium account and it can really help you reach more
consumers.
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