What makes Samsung successful with Facebook

Apple Facebook’s Page: Apple Store

Unfortunately on the Apple’s verified Facebook page have no posts.

Samsung Facebook’s Page: Samsung Mobile

How often does each brand post?

Samsung posts about every 2-3 days and rarely they will post more than 1 in a day. 

What kind of content does each brand post?

Right now Samsung is launching their new product Galaxy S7 and Galaxy S7 Edge and because it needs to be promoted they have their advertisements of these new products from Feb 21^st as a “pinned post” (orange bookmark on the page) so it will always be on the top when anyone visits the page.

Example of Samsung’s pinned post

Samsung posts are about their new product launching and advertising what the phones can do. Also it has a lot of post regards to the GearS2, which is another new product launching of theirs. Many of the posts include, videos, images, advertisements etc.

Does each brand use the 50/50 rule?

Samsung mostly posts about new products and devices on Facebook themselves but occasionally they will post about the olympics. 

Example of a 50/50 post 

Which are the most successful recent posts?

The most recent post from Samsung was on February 18, 2016. It has 2.6 Million views, 82,000 likes and 18,828 shares. It’s a post from their Facebook page titled “Discover Samsung’s innovation story, unpacked, one box at a time”

Example of a successful post from Samsung

Why are these posts successful?

This post is successful because it gives fans an insight of how Samsung has changed over the years and specifically showing the viewer a video the physical changes of the product. And it’s a nice video to watch because it gives the viewer a summary of the history of mobile phones.