How often does each
brand post a new video?
BlackBerry is not very active on YouTube especially when
compared to other social media channels that it is on. The last video posted on YouTube was one
month ago and it was an official demo for the Priv BlackBerry smartphone. LG in comparison is much more active on
YouTube but a lot of that can be attributed to the fact that they are releasing
new smartphones like the G5 and want to get awareness out there to drive demand
and increase sales. LG USA Mobile posts
videos a few time a week.
What kind of video
content does each brand post?
BlackBerry posts a variety of different content on YouTube
from commercials, official demos for all of their devices, videos explaining
BlackBerry’s Enterprise Portfolio, BBM related videos, launch event videos and videos
of BlackBerry Mercedes AMG sponsorship.
LG posts various content as well including commercials,
celebrity spots, and videos showing off the features of the various smartphones
In the description
area, what kind of content is included?
In a typical BlackBerry video the description area includes
a description of the video, keywords, and occasionally a link to a BlackBerry
webpage.
In a typical LG video the description area includes a
description of the video, keywords, and occasionally a link to a LG webpage.
Which are your two
brands most successful recent videos?
A recent BlackBerry video that is successful is the video
titled “Introducing Priv”. The video introduces
BlackBerry’s first secure smartphone powered by Android. The video has 1,034,149 views, 6,278 likes
and 1,189 comments.
You can watch the
video by clicking here:
A recent LG video that is successful is the video titled “LG
V10 and Joseph Gordon-Levitt — In-Between Moments Extended :60 TV Commercial”. It’s a commercial starring actor Joseph
Gordon-Levitt using the V10 smartphone to film himself walking around. The video has 5,926,865 views, 3,128 likes
and 354 comments.
You
can watch the video by clicking here:
Why do you think these
two videos were so successful?
The BlackBerry video is successful because it’s the first
BlackBerry smartphone to be running the popular Android software and so you
have a large following of Android users who are interested as well as
BlackBerry users who are interested in learning more about the device.
The LG video is successful because it is a commercial that
was also shown on TV and it stars a celebrity - Joseph Gordon-Levitt.
No comments:
Post a Comment