In order to compete with other companies and understand your
consumers it is a good idea to have a twitter account. This blog will be
talking about How Nokia and HTC use their twitter and how they compare against each
other. Nokia posts almost every day many times posting 2-3 tweets a day. They
joined twitter in 2009 meaning that they were early adopter to twitter. They
tweet mostly about their company and have not seen a tweet about the industry,
however they do retweet tweets that have to do with the industry. They have 2.1
million followers and they follow 165 thousand people. In addition they are
pretty low on likes they only have about 757 on their Instagram some teenagers have more
than that as well they only have 39 thousand tweets since 2009.
HTC has a great Twitter. They have been on twitter since 2008
and have 137 thousand tweets. They follow around 5,500 people and have 1.51
million followers they also have 9,214 likes. They tweet every day and tweet
mostly about their products but there is a tweet here and there about the
industry, they even post motivational sentences such as “Push the boundaries.
Test your limits”. There are two hashtags that are prevalent on their twitter
one would be HTC vive which is their new virtual reality headset that is coming
out and the other one would be “HTConem9”.
To compare the two, HTC has a better twitter than Nokia in
almost every way. They have more likes, more tweets and they follow less
people. It looks like Nokia only recently started to work on their twitter and
HTC has been doing it since day 1. Even though Nokia has more followers I don’t
believe they have a more effective twitter than HTC.
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