How often does each
brand post new content?
BlackBerry is present on Instagram but is not particularly
active on the social media channel.
BlackBerry averages about one post per week. In comparison, LG USA mobile is much more
active on Instagram averaging one post per day.
What kind of content
does each brand post?
BlackBerry posts images and short videos of the
Priv smartphone, artistic photos of the Priv smartphone, photos of various Priv
advertisements (ads on buses, on billboards etc.), and images of celebrities at
BlackBerry events.
 |
| Example of BlackBerry Instagram post |
LG posts photos of
the soon to be released G5 smartphone and photos that were taken using the G5
smartphone. Later posts from LG show images of the V10 smartphone and photos
taken using the V10 smartphone.
 |
| Example of LG Instagram post |
Is there a description
feature on this platform? What kind of content is included?
On Instagram to the left of the Display image is where the
description is located. On BlackBerry’s
Instagram page, the description is “BlackBerry”. It includes the #hashtags: #Priv, #PrivacyOn,
#BlackBerry Passport, #widerworld. It
also includes a link to www.blackberry.com
(BlackBerry’s website). It also displays
the number of posts (190), number of followers (118,000), and the number the
brand is following (91).
On LG’s Instagram page, the description is “LG USA Mobile
Life’s Good. Meet the #LGG5: bit.ly/24lcWla which is a link to a webpage containing
information for the new LG G5 smartphone.
It also displays the number of posts (515), the number of followers
(65,800), and the number the brand is following (39).
Which are your two
brands most successful recent images/videos?
The most successful recent BlackBerry Instagram post was a
post of an image of a slid open BlackBerry Priv smartphone (https://www.instagram.com/p/BAQyM3DmrNO/?taken-by=blackberry) displaying the physical keyboard with
the Apple Music application interface on the screen. The description of the post was “blackberry
Play nice. #applemusic available on #blackberrypriv. Powered by #Android”. The post has 2,673 likes and 103 comments.
 |
| Successful BlackBerry post |
The most successful recent LG mobile Instagram post was an
image of the soon to be released G5 smartphone with the removable battery
(https://www.instagram.com/p/BCLw-0dFG47/?taken-by=lgusamobile)
sliding out from the bottom of the phone. On the battery is written “life’s
good when you play more”. The
description of the post is “lgusamobile Modular Design = 100
#LGG5”. The post has 2,173 likes and 114
comments.
 |
| Successful LG post |
Why do you think these
two images were so successful?
The BlackBerry post was successful because they used
#hashtags for popular brands including #applemusic, #android, and
#blackberrypriv. #Hashtags improve
search engine optimization and so it is safe to assume that people were made
aware of the post when they were searching for things like Apple Music or
Android smartphones. BlackBerry users
would also be happy to learn that they could access Apple Music on their new
Priv smartphone so that would have increased likes and comments as well.
The LG post was successful because the post was about the
new flagship LG smartphone soon to be released.
There is a lot of interest and demand from LG customers and smartphone
enthusiasts for the new device. In
addition, LG is the first mainstream smartphone maker to use a modular design
making it unique in a market that is very competitive. The uniqueness of the upcoming device
increased interest and that lead to more likes and comments.
great work
ReplyDelete