BlackBerry vs LG on Twitter

How often does each brand post?

BlackBerry is very active on Twitter posting multiple times a day.  On Blackberry’s main Twitter page, during a typical work week (i.e. Monday – Friday) BlackBerry posts 8-10 times per day.  On weekends, they are much less active posting once or twice over the two days.

LG is far less active on Twitter in comparison to BlackBerry.  On LG’s USA mobile Twitter page, they consistently post only one or two posts per day.  On weekends they are similar to BlackBerry in that they only post once or twice over the two days. 

What kind of content does each brand post?

BlackBerry posts various content on their Twitter page.  The content is very consistent to their Facebook posts, often sharing the same information.  The content ranges from event registration, device reviews, profiles of people who use Blackberry devices, posts about the new Priv smartphone, and posts relating to how blackberry devices and services can help you be productive and keep your data secure. Images and videos are also included.

BlackBerry Twitter posts

LG posts a variety of different posts about their new flagship smartphone called the LG G5 which is set to be released in early April.  The posts are a mix of promotional material trying to build awareness of the new smartphone and posts about the unique device features.  Many of the posts incorporate a visual aid including images and videos.

LG Twitter posts

Does each brand use the 50/50 rule?

Blackberry promotes device reviews created by others on their Twitter page directing people to read a review by bloggers or professionals.  They also promote their own content about their devices and their mobile security products/services.  LG’s recent tweets (i.e. last few weeks) promotes their own created content and does not use the 50/50 rule.

Keyword sentences used by either brand.

Blackberry uses several #hashtags consistently in their Twitter posts including #Priv, #BlackBerry, #TeamBlackBerry, and #BES12.  LG uses several #hashtags in their Twitter posts including: #LGG5, #ManualMode and #MWC16.

Which are the most successful recent posts?

The most successful recent BlackBerry tweet was on March 3, 2016.  It has 117 retweets and 152 likes. The tweet informed BlackBerry users that the Priv smartphone officially launched at Verizon and was available for purchase.

Successful BlackBerry Tweet

The most successful recent LG mobile tweet was on March 1, 2016.  It has 180 retweets and 845 likes.  The tweet was promoting the LG G5 smartphone quick swap battery design using a comedic video to help get the message across to consumers.

Successful LG Tweet

Why are these posts successful?

The Blackberry tweet informing consumers that the Priv smartphone is officially available on Verizon in the U.S. was a successful post because Verizon is the largest mobile carrier in the U.S. and customers have been waiting since November 2015 for BlackBerry’s first Android powered smartphone to become available so there was pent up interest.

The LG tweet was successful because it was interactive; the message was conveyed in a short 40 second comedic video.  Consumers tend to be more responsive to interactive media so the video informing consumers of LG’s new unique removable battery system peaked consumer’s interest.