Who Utilizes Facebook better, Nokia or HTC?

HTC and Nokias both have very successful Facebook pages. However in this blog post I am going to highlight the key differences between the two. HTC has a very consistent routine with blog posts they post on average every second day with sometimes multiple posts a day. Posts generally consist of pictures which I believe give them a better chance to capture the readers eye. They get between 400-1000 like per post. However, the number of people that share their posts varies drastically from 4-64. They generally never post anything about the industry just about their products, actually from the posts that I viewed on their wall I actually didn’t even see one about the industry. In addition they post these competitions between apps called “AppClash”. AppClash pits two apps against each other and get the reader to vote on what apps they prefer, the last AppClash that I saw spit HULU and Netflix against each other. Not many keys words are utilized on their Facebook however they use a couple hashtags such as HTCOneA9.

Nokias Facebook page utilized their brand color which is blue however the blue is similar to the Facebook blue so it kind of blends the page and doesn’t stand out much. Nokias posts are very inconsistent they sometimes post once a week and then sometimes they will post three times a week. However they don’t post about their company, even though the majority of the post are about their products. I recently saw a post congratulating all the Oscar winners, the post also included a picture of the iconic Oscar trophy. Their shares vary from 15-80 for every post and all post include either video or a picture. Their likes vary from 400-1000 likes and they do tend to receive more comments on the videos they post rather than on the pictures they post.

If we compare the two brands we can see that Nokia has almost 10 million more likes than HTC but I attribute that to Nokia being around much longer than HTC and they also used to be industry leaders. In addition the problem that HTC has is that out of all the posts that I saw there were none about the industry just about their products. Nokia does not post about the industry but they do post about what’s going on in the world like Valentine’s Day and the Oscars. If I were to decide which company utilises their Facebook better I would say it would have to be Nokia since they get more shares and likes.