How often does each
brand post?
BlackBerry is very active on Facebook posting several times
a day. On Blackberry’s main Facebook
page, during a typical work week (i.e. Monday – Friday) BlackBerry posts 3-6 per
day averaging about 5 posts per day. On
weekends, they are much less active posting once or twice over the two days.
LG is far less active on Facebook in comparison to
BlackBerry. On LG’s mobile Facebook
page, they consistently post only one post per day. On weekends they are similar to BlackBerry in
that they only post once or twice over the two days. What was interesting on LG’s page was that
there was a gap between February 27th and March 1st where
there were no posts made.
What kind of content
does each brand post?
BlackBerry posts various content on their Facebook
page. The content ranges from event
registration, device reviews, profiles of people who use Blackberry devices,
posts about the new Priv smartphone, and posts relating to how blackberry devices
and services can help you be productive and keep your data secure. Many of the posts include videos, images or
infographics to make the posts more visually appealing.
 |
| An example of a BlackBerry post. |
Over the last few
weeks, LG has posted a variety of different posts about their new flagship
smartphone called the LG G5 which is set to be released in early April. The posts are a mix of promotional material
trying to build awareness of the new smartphone and posts about the device
features. Many of the posts incorporate
a visual aid including images and videos.
 |
| An example of a LG post. |
Does each brand use
the 50/50 rule?
Blackberry promotes device reviews created by others on
their Facebook page directing people to read a review by bloggers or
professionals. They also promote their
own content about their devices and their mobile security
products/services. LG’s recent posts
(i.e. last few weeks) promotes their own created content and does not use the
50/50 rule.
Keyword sentences used
by either brand.
Blackberry uses several keyword sentences in their Facebook
posts including: “Priv smartphone”, “productivity and security”, and “Blackberry”. LG uses several keyword sentences in their
Facebook posts including: “LG G5”, “Learn other features of the LG G5”,
“playful and fun”.
Which are the most
successful recent posts?
The most successful recent BlackBerry post was on March 3,
2016. It has 4,200 likes, 544 shares,
and 371 comments. The post was a link to
an opinion posting on LinkedIn titled “Why I won’t give up my BlackBerry”.
 |
"Why I won't give up my BlackBerry" post
|
The most successful
recent LG mobile post was on March 1, 2016.
It has 29,000 likes, 638 shares, and 299 comments. The post was promoting the LG G5 smartphone
quick swap battery design feature that allows you to quickly remove the
battery.
 |
| Successful LG post |
Why are these posts
successful?
This post is successful because Blackberry users and fans of
the brand are able to use the post to show their support of the brand. The post is an opinion piece about why a
particular individual loves their BlackBerry device and thus others are able to
show their support for the brand and can comment on why they like their
BlackBerry device.
The LG post was successful because the post is highlighting
the quick removable battery feature on the new G5 smartphone which is very
unique. LG is the first smartphone maker to have this feature and people are
excited about this feature and the many others that the new G5 smartphone will
bring when it is released.
