SEO Analysis on Apple Vs. Samsung

Introduction

SEO is an important consideration for marketers because when consumers are looking for a smartphone, marketers need to make sure they cover key words that describes their products and will appear in the search engine.  In the smartphone industry, Apple and Samsung are both using keyword sentences throughout their sites like “ Better together” from Apple or “rethink what a phone can do” from Samsung. These keywords will help these leading cellphone companies be on top of a consumer’s search.

Screen Captures of both home pages:

Summary:

Apple’s strengths are its use keywords and easy layout of alt – text used. Samsung strengths are its information available in the product’s page. Consumers do not need to find the alt-text button as a summary of the features is on the page. The keyword sentences from Apple are “Apple, IPhone 6” are found on the homepage right in the middle.  Other observations are that when searching for content using the keywords Samsung S7 or rethink what a phone can do, they come first on the list. That is only specific to their brand. But if generally searching for smartphone Samsung is number one, T-Mobile is number two and apple comes third on the list.

Conclusion:

In the Smartphone industry, Apple and Samsung are both one of the leading brands in the industry. I believe apple needs to improve on their SEO, as it makes it difficult for new consumers to find their website vs. Samsung connects their website to social media and using keyword sentences throughout their site. In my opinion the overall winner of this SEO Search analysis is Samsung