BlackBerry vs LG. - Which Brand's Website Optimizes Better?

Introduction

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.  When you are analyzing SEO you are looking for keywords that are both highly relevant and have low competition because you want your website to be ranked high on search engine search results.  The objective is to determine which of the two sites when compared has a stronger SEO.

SEO Comparison: BlackBerry vs LG Mobile

SEO Considerations	BlackBerry	LG Mobile
Screen Capture:	BlackBerry Smartphone Website	LG Mobile Website
URL:	http://ca.blackberry.com/smartphones.html	http://www.lg.com/ca_en/mobile
Keywords used on each site:	BlackBerry Smartphones, BlackBerry, Passport, Silver Edition, Learn More, Buy Today	Mobile, Life’s Good, Cell Phones, Mobile Accessories, Recently Viewed
Frequency of Keywords:	BlackBerry Smartphones: 2, BlackBerry: 107, Buy Today: 2	Mobiles: 6 times, Mobile devices: 9 times, LG mobile devices: 5 times, Mobile device: 12 times
Locations of keywords:	Title, Headings, Description	Meta name, Title, Description, Headings
Keywords in URL:	BlackBerry, Smartphone	LG, Mobile
Meta Name Title	Smartphones - New BlackBerry Phones - Latest Smartphones from BlackBerry - Canada	LG Mobiles | Discover LG Mobile Devices| LG Canada
Meta Name Description	Shop for BlackBerry smartphones. Discover for yourself how BlackBerry is reinventing the smartphone experience with new features and BlackBerry 10. - Canada	LG mobile devices are a combination of performance, technology and style. Explore LG's collection of mobiles and get connected your way.
Meta Name Keywords	No keywords in the source code.	Mobiles, mobile devices, LG mobile devices, mobile device
Site upload speed:	The site loaded very quickly; Fast upload speed	The site came up pretty fast but there was a slight delay when loading the images Fast upload speed but slower than BlackBerry’s webpage.
Quality of written content:	Limited written content. Conveys messages using images.	The quality of the written content is very good
Quality of Visual Content:	Good quality visuals used on the homepage of the site.	Images are small and sparse. Could improve the quality of the visual content.
Alt Text used:	No alt text found in the source code.	No alt text found in the source code.
Captions used:	“Priv privacy for your life”, “Secure smartphone powered by android”	“See the Great, Feel the Great: LG G4”, “Compact Greatness”, “Make Your Mark”
Quality of Layout:	The layout makes sense, it is easy to locate important information on the site.	The layout makes sense. It is easy to locate important information on the site.
Call-to-action:	“Learn More”, “Buy Today”	“Learn More”, “Register Your LG Product”
Mobile Friendly:	Yes, works very well on the smartphone browser.	Yes, all content is available but the content is small and sometimes hard to read. Need to zoom in to be able to read or select content.
Content is “shareable”:	No, the homepage does not have a Share link for people to easily share content.	LG allows you to share on Facebook, Twitter, Google+ and Pinterest.
Links to Social Media:	Yes, the ‘Follow Us’ link at the bottom of the webpage has links to the blog, Facebook, Twitter, YouTube, Instagram and Flickr.	Yes, at the bottom of the page the website has social media icon links for Facebook, Twitter, YouTube, Google+, Pinterest, and the LG newsletter.
SERP ranking results when using keywords from this table:	When using the keywords “BlackBerry Smartphones” the SERP ranking results has BlackBerry in the first ranking position.	When using the keywords “LG mobile devices” the SERP ranking results has LG in the first ranking position

Summary

Both BlackBerry and LG have room for improvement when it comes to their SEO.  Both sites are missing key things that help to increase SEO and ensure that your site comes up in the top of SERP rankings.  Blackberry does not contain keywords in the source code, does not have anchor text, and does not have alternative text.  LG is a little bit stronger because they include keywords in their source code and have some anchor text but LG is also missing alternative text.  BlackBerry is more mobile friendly, has better quality images and the layout is a little better compared to LG but LG’s content is shareable and has better written content.  Both sites have good titles and descriptions, both have links to social media.

Conclusion

Customers are constantly using search engines, like Google, to find information.  It is important for a brand to ensure that their website is optimized fully to increase the likelihood that their site will come up in the SERP rankings when a consumer is searching relevant keywords.  In my opinion, the overall winner of the SEO search analysis is LG because they had more SEO considerations on their mobile homepage site than BlackBerry did. The more SEO considerations you have the more optimized your site is on search engines and the more likely you are to get hits on your site.  However, both brands can improve their SEO to better optimize their sites because both sites were lacking in important areas which hurts their overall SEO.