HTC vs. Nokia - Who Optimizes Search Engines Better?

Introduction

 SEO is an important consideration for marketers because it allows companies such as Nokia and HTC  In the Smartphone industry, to utilize specific keywords for their website to be viewed .Using keyword sentences throughout their sites like “Be Brilliant” which is used by HTC  and “OZO” used by Nokia allows them to be top search results on Google. Both sites utilize keywords, however the objective of this analysis is to determine which of the two sites when compared has a stronger SEO.

SEO Considerations	Nokia	HTC
Screen Capture
URL:	http://www.nokia.com/en_int	http://www.htc.com/ca/
Keywords used on each site:	Nokia, Technology, Ozo	HTC, be brilliant, One, desire
Frequency of Keywords:	Nokia(4), Technology(2), Ozo(1)	One(12 times), HTC (13), Be Brilliant(5)
Locations of keywords:	Homepage, Ozo Page	Homepage
Keywords in URL:	Nokia	HTC
<title>	Nokia | Networks & Technologies	HTC Canada - English
<meta name="description" content=“”/>	Mobile Optimized, Handheld Friendly,	product_name_id
<meta name="keywords" content=""/>	Nokia, Technology, Ozo	HTC, be brilliant, One, desire
Site upload speed:	Fast	Fast
Quality of written content:	Simple, Easy to understand	Almost too simple hard to know where each hyperlink is going to take you
Quality of Visual Content:	Excellent	Excellent
Alt Text used:	About Nokia, Lumia &amp; Nokia Phones, Nokia, Home, ozo_19.png	HTC One A9, Apps, Phone Features, Camera Tools, HTC Devices &amp; Accessories
Captions used:	Ozo, Network infrastructure, software and services, Nokia N1, about nokia	Live Support, Accessories, buy now, Learn more
Quality of Layout:	Modern layout similar to HTC layout.	Modern layout. Excellent website design
Call-to-action:	Prominent	Prominent, right on homepage
Anchor Text:	Anchor text at the bottom of the home page	Bottom of the homepage (hidden)
Mobile Friendly:	Mobile Website	Mobile website
Content is “shareable”:	Shareable but hard to find location that enables you to share.	It is shareable through various social media outlets
Links to Social Media:	Not on Homepage (Facebook, Instagram, LinkedIn)	On Homepage, however difficult to find (Facebook, Google +, Twitter, YouTube)
SERP ranking results when using keywords from this table:	#1 when searched “Nokia”, #1 when searched “Ozo”	#6 when searched “be brilliant” and #1 when searched “HTC”

 

Summary:

HTC strengths are its use of Specific keyword sentences and their website is well laid out. Nokias strengths are its use of just keywords they do not use keyword sentences and it seems to be more effective since their SERP ranking was better than HTC. The keyword sentences “Be Brilliant” are found throughout the homepage.  Other observations are that Nokia came up first in the SERP ranking will using the keyword “OZO” since it is unique to nokia. When searching for content using the keywords:  Nokia and Ozo Nokia ranked first with both When searching for content using the keywords: be brilliant and HTC, HTC ranked 6^th with be brilliant and 1^st with HTC.  The two sites have a similar color layout in common but they are different in that Nokia website is not as organized as HTC’s website.

Conclusion:

In the smartphone industry, Nokia and HTC are not the industry leader meaning that they should continue to utilize keywords. Using keyword sentences throughout their sites like “Be brilliant” would continue to improve the brands recognition. In my opinion the overall winner of this SEO Search analysis is Nokia because of how they utilize simple key words to lead people to their sites.