SEO Analysis on Apple Vs. Samsung

Introduction

SEO is an important consideration for marketers because when consumers are looking for a smartphone, marketers need to make sure they cover key words that describes their products and will appear in the search engine.  In the smartphone industry, Apple and Samsung are both using keyword sentences throughout their sites like “ Better together” from Apple or “rethink what a phone can do” from Samsung. These keywords will help these leading cellphone companies be on top of a consumer’s search.

Screen Captures of both home pages:

Summary:

Apple’s strengths are its use keywords and easy layout of alt – text used. Samsung strengths are its information available in the product’s page. Consumers do not need to find the alt-text button as a summary of the features is on the page. The keyword sentences from Apple are “Apple, IPhone 6” are found on the homepage right in the middle.  Other observations are that when searching for content using the keywords Samsung S7 or rethink what a phone can do, they come first on the list. That is only specific to their brand. But if generally searching for smartphone Samsung is number one, T-Mobile is number two and apple comes third on the list.

Conclusion:

In the Smartphone industry, Apple and Samsung are both one of the leading brands in the industry. I believe apple needs to improve on their SEO, as it makes it difficult for new consumers to find their website vs. Samsung connects their website to social media and using keyword sentences throughout their site. In my opinion the overall winner of this SEO Search analysis is Samsung

HTC vs. Nokia - Who Optimizes Search Engines Better?

Introduction

 SEO is an important consideration for marketers because it allows companies such as Nokia and HTC  In the Smartphone industry, to utilize specific keywords for their website to be viewed .Using keyword sentences throughout their sites like “Be Brilliant” which is used by HTC  and “OZO” used by Nokia allows them to be top search results on Google. Both sites utilize keywords, however the objective of this analysis is to determine which of the two sites when compared has a stronger SEO.

SEO Considerations	Nokia	HTC
Screen Capture
URL:	http://www.nokia.com/en_int	http://www.htc.com/ca/
Keywords used on each site:	Nokia, Technology, Ozo	HTC, be brilliant, One, desire
Frequency of Keywords:	Nokia(4), Technology(2), Ozo(1)	One(12 times), HTC (13), Be Brilliant(5)
Locations of keywords:	Homepage, Ozo Page	Homepage
Keywords in URL:	Nokia	HTC
<title>	Nokia | Networks & Technologies	HTC Canada - English
<meta name="description" content=“”/>	Mobile Optimized, Handheld Friendly,	product_name_id
<meta name="keywords" content=""/>	Nokia, Technology, Ozo	HTC, be brilliant, One, desire
Site upload speed:	Fast	Fast
Quality of written content:	Simple, Easy to understand	Almost too simple hard to know where each hyperlink is going to take you
Quality of Visual Content:	Excellent	Excellent
Alt Text used:	About Nokia, Lumia &amp; Nokia Phones, Nokia, Home, ozo_19.png	HTC One A9, Apps, Phone Features, Camera Tools, HTC Devices &amp; Accessories
Captions used:	Ozo, Network infrastructure, software and services, Nokia N1, about nokia	Live Support, Accessories, buy now, Learn more
Quality of Layout:	Modern layout similar to HTC layout.	Modern layout. Excellent website design
Call-to-action:	Prominent	Prominent, right on homepage
Anchor Text:	Anchor text at the bottom of the home page	Bottom of the homepage (hidden)
Mobile Friendly:	Mobile Website	Mobile website
Content is “shareable”:	Shareable but hard to find location that enables you to share.	It is shareable through various social media outlets
Links to Social Media:	Not on Homepage (Facebook, Instagram, LinkedIn)	On Homepage, however difficult to find (Facebook, Google +, Twitter, YouTube)
SERP ranking results when using keywords from this table:	#1 when searched “Nokia”, #1 when searched “Ozo”	#6 when searched “be brilliant” and #1 when searched “HTC”

 

Summary:

HTC strengths are its use of Specific keyword sentences and their website is well laid out. Nokias strengths are its use of just keywords they do not use keyword sentences and it seems to be more effective since their SERP ranking was better than HTC. The keyword sentences “Be Brilliant” are found throughout the homepage.  Other observations are that Nokia came up first in the SERP ranking will using the keyword “OZO” since it is unique to nokia. When searching for content using the keywords:  Nokia and Ozo Nokia ranked first with both When searching for content using the keywords: be brilliant and HTC, HTC ranked 6^th with be brilliant and 1^st with HTC.  The two sites have a similar color layout in common but they are different in that Nokia website is not as organized as HTC’s website.

Conclusion:

In the smartphone industry, Nokia and HTC are not the industry leader meaning that they should continue to utilize keywords. Using keyword sentences throughout their sites like “Be brilliant” would continue to improve the brands recognition. In my opinion the overall winner of this SEO Search analysis is Nokia because of how they utilize simple key words to lead people to their sites.

BlackBerry vs LG. - Which Brand's Website Optimizes Better?

Introduction

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.  When you are analyzing SEO you are looking for keywords that are both highly relevant and have low competition because you want your website to be ranked high on search engine search results.  The objective is to determine which of the two sites when compared has a stronger SEO.

SEO Comparison: BlackBerry vs LG Mobile

SEO Considerations	BlackBerry	LG Mobile
Screen Capture:	BlackBerry Smartphone Website	LG Mobile Website
URL:	http://ca.blackberry.com/smartphones.html	http://www.lg.com/ca_en/mobile
Keywords used on each site:	BlackBerry Smartphones, BlackBerry, Passport, Silver Edition, Learn More, Buy Today	Mobile, Life’s Good, Cell Phones, Mobile Accessories, Recently Viewed
Frequency of Keywords:	BlackBerry Smartphones: 2, BlackBerry: 107, Buy Today: 2	Mobiles: 6 times, Mobile devices: 9 times, LG mobile devices: 5 times, Mobile device: 12 times
Locations of keywords:	Title, Headings, Description	Meta name, Title, Description, Headings
Keywords in URL:	BlackBerry, Smartphone	LG, Mobile
Meta Name Title	Smartphones - New BlackBerry Phones - Latest Smartphones from BlackBerry - Canada	LG Mobiles | Discover LG Mobile Devices| LG Canada
Meta Name Description	Shop for BlackBerry smartphones. Discover for yourself how BlackBerry is reinventing the smartphone experience with new features and BlackBerry 10. - Canada	LG mobile devices are a combination of performance, technology and style. Explore LG's collection of mobiles and get connected your way.
Meta Name Keywords	No keywords in the source code.	Mobiles, mobile devices, LG mobile devices, mobile device
Site upload speed:	The site loaded very quickly; Fast upload speed	The site came up pretty fast but there was a slight delay when loading the images Fast upload speed but slower than BlackBerry’s webpage.
Quality of written content:	Limited written content. Conveys messages using images.	The quality of the written content is very good
Quality of Visual Content:	Good quality visuals used on the homepage of the site.	Images are small and sparse. Could improve the quality of the visual content.
Alt Text used:	No alt text found in the source code.	No alt text found in the source code.
Captions used:	“Priv privacy for your life”, “Secure smartphone powered by android”	“See the Great, Feel the Great: LG G4”, “Compact Greatness”, “Make Your Mark”
Quality of Layout:	The layout makes sense, it is easy to locate important information on the site.	The layout makes sense. It is easy to locate important information on the site.
Call-to-action:	“Learn More”, “Buy Today”	“Learn More”, “Register Your LG Product”
Mobile Friendly:	Yes, works very well on the smartphone browser.	Yes, all content is available but the content is small and sometimes hard to read. Need to zoom in to be able to read or select content.
Content is “shareable”:	No, the homepage does not have a Share link for people to easily share content.	LG allows you to share on Facebook, Twitter, Google+ and Pinterest.
Links to Social Media:	Yes, the ‘Follow Us’ link at the bottom of the webpage has links to the blog, Facebook, Twitter, YouTube, Instagram and Flickr.	Yes, at the bottom of the page the website has social media icon links for Facebook, Twitter, YouTube, Google+, Pinterest, and the LG newsletter.
SERP ranking results when using keywords from this table:	When using the keywords “BlackBerry Smartphones” the SERP ranking results has BlackBerry in the first ranking position.	When using the keywords “LG mobile devices” the SERP ranking results has LG in the first ranking position

Summary

Both BlackBerry and LG have room for improvement when it comes to their SEO.  Both sites are missing key things that help to increase SEO and ensure that your site comes up in the top of SERP rankings.  Blackberry does not contain keywords in the source code, does not have anchor text, and does not have alternative text.  LG is a little bit stronger because they include keywords in their source code and have some anchor text but LG is also missing alternative text.  BlackBerry is more mobile friendly, has better quality images and the layout is a little better compared to LG but LG’s content is shareable and has better written content.  Both sites have good titles and descriptions, both have links to social media.

Conclusion

Customers are constantly using search engines, like Google, to find information.  It is important for a brand to ensure that their website is optimized fully to increase the likelihood that their site will come up in the SERP rankings when a consumer is searching relevant keywords.  In my opinion, the overall winner of the SEO search analysis is LG because they had more SEO considerations on their mobile homepage site than BlackBerry did. The more SEO considerations you have the more optimized your site is on search engines and the more likely you are to get hits on your site.  However, both brands can improve their SEO to better optimize their sites because both sites were lacking in important areas which hurts their overall SEO.

Welcome to "A Digital Marketing Analysis of Top Smartphone Brands".

Introducing our Blog:

This is blog that will examine a variety of Smartphone brands' and their Social Media and Digital Marketing Strategies. This blog is part of a Digital Marketing Course for Sheridan College.

The brands that we will be looking at are:

• The Apple iPhone
• The Samsung Galaxy
• The Blackberry Priv
• The LG G Series
• The HTC One
• The Nokia Lumia 

Introducing our Writers:

The authors are members of The Smartphone crew, Benoit, Kevin and Julina. 

Julina is a 2nd year Marketing student at Pilon school of business at Sheridan College. She enjoys writing blogs about school related topics and loves her dog. 

Benoit is a student at Sheridan Pilon school of business, who attends the three year marketing program and enjoys the outdoors.

Kevin is a 2nd year Marketing student at the Pilon School of Business at Sheridan College.  He enjoys spending time with his family and friends and loves to play and coach soccer.  Kevin is an avid smartphone user and enjoys learning about new devices and their features.

From left to right, Benoit, Kevin, Julina. Second year marketing students at Sheridan College