As we saw in the previous blogs about Nokia and HTC we can
determine that Nokia has a very poor social media presence. Their Facebook page
is the only page that competes with HTC’s Facebook page. I believe that I could
drastically improve Nokias social media presence by making a few changes in
order to increase their consumer base.
In order to increase their brand presence they really need
to work on their YouTube and link their various social media accounts to their YouTube
account and instead of posting a lot of videos at once do maybe one a day. The
content of the videos should also be adjusted instead of putting videos with
lots of technical information maybe post some promotional videos that highlight
product features and how they could benefit the consumer. Their Instagram is
another social media outlet that needs to be improved, they should definitely
contact Instagram in order to get their account verified. In addition they
should also follow a few of their partners is order to have a greater chance
for their partners to mention them. They should also post more often so that
their account will be on the discover page which will allow consumers to see
their picture and maybe give Nokia a Chance.
This social media champagne would be mainly directed to
teenager and young adults because they are the age group that are more
prominent on social media. The goals for my social media campaign would be to
increase followers by 15% on Instagram and YouTube, the Facebook social media presence
is sufficient as of now but wouldn’t hurt to see a few more likes. I would like
to implement this plan as soon as possible after the logistics have been figured
out. I believe this campaign would help Nokia to get to know its consumers and
be able to serve them better now and for years to come.
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