BlackBerry vs LG Content Marketing

This is my content marketing campaign idea for LG Mobile. 

The idea is to run a contest on the LG USA Mobile Facebook page and LG Global Mobile Facebook page giving away 1 free LG G5 smartphone each day for seven days beginning one week before the official launch of the smartphone.  LG will post on the Facebook page a post that will have an image of the new device and the rules for the contest.  

LG G5 smartphone

The rules for the contest would be:

1. Like the LG Facebook page
2. Comment on the post with an emoji to show your excitement for the new LG G5
3. Tag a friend

At the end of each day a random person will win a brand new LG G5 smartphone for 1 week.  A total of 14 LG G5 smartphones will be given away before the official release between the two Facebook pages.

This contest would run at the beginning of April, 1 week before the official release date of the smartphone.

The primary audience for this marketing campaign is all LG fans who are active on social media.  The secondary audience is all smartphone consumers who are active on social media.

The social strategy is to promote this on popular social media platforms including Twitter, Instagram, and Facebook.

The contest will attract people to the LG Facebook page because people will want a chance to win the brand new flagship smartphone from LG.  It will also engage the audience because it requires individuals to follow certain steps on the Facebook page in order to participate in the contest and have a chance to win a much anticipated flagship smartphone.  Finally, the interest in the contest and the specific rules of the contest will help acquire more likes on Facebook because the first rule is to like the Facebook page.  Also the rule requiring you to tag a friend will also acquire more people because people will be interested to win a brand new smartphone.  The contest will also help to build awareness and demand for the new phone prior to its release.