We’ve Reached the End!

So we’ve reached the end of our digital marketing campaign examining a variety of smartphone brands and how they use their social media channels to engage and interact with consumers.

We want to thank you for taking this journey with us over the course of the last 5 weeks, viewing our blog and commenting on our posts. 

At the beginning we set out to examine a variety of smartphone brands' and their social media and digital marketing strategies.  We have looked at Apple, Samsung, BlackBerry, LG, HTC and Nokia over the last few weeks providing blog posts about the type of content these brands post, how they utilize SEO, where they are active on social media, and a variety of other topics.

As we bring this campaign to a close we ask that you please head over to our YouTube channel to watch our reflective analysis video that wraps everything up and discusses what we have learned.

Check out the video here: https://youtu.be/MR00ras1tvA

We hope to see you again!

Cheers,

The Smartphone Crew 

Nokia Social Media Marketing Plan

As we saw in the previous blogs about Nokia and HTC we can determine that Nokia has a very poor social media presence. Their Facebook page is the only page that competes with HTC’s Facebook page. I believe that I could drastically improve Nokias social media presence by making a few changes in order to increase their consumer base.

In order to increase their brand presence they really need to work on their YouTube and link their various social media accounts to their YouTube account and instead of posting a lot of videos at once do maybe one a day. The content of the videos should also be adjusted instead of putting videos with lots of technical information maybe post some promotional videos that highlight product features and how they could benefit the consumer. Their Instagram is another social media outlet that needs to be improved, they should definitely contact Instagram in order to get their account verified. In addition they should also follow a few of their partners is order to have a greater chance for their partners to mention them. They should also post more often so that their account will be on the discover page which will allow consumers to see their picture and maybe give Nokia a Chance.

This social media champagne would be mainly directed to teenager and young adults because they are the age group that are more prominent on social media. The goals for my social media campaign would be to increase followers by 15% on Instagram and YouTube, the Facebook social media presence is sufficient as of now but wouldn’t hurt to see a few more likes. I would like to implement this plan as soon as possible after the logistics have been figured out. I believe this campaign would help Nokia to get to know its consumers and be able to serve them better now and for years to come.

BlackBerry vs LG Content Marketing

This is my content marketing campaign idea for LG Mobile. 

The idea is to run a contest on the LG USA Mobile Facebook page and LG Global Mobile Facebook page giving away 1 free LG G5 smartphone each day for seven days beginning one week before the official launch of the smartphone.  LG will post on the Facebook page a post that will have an image of the new device and the rules for the contest.  

LG G5 smartphone

The rules for the contest would be:

1. Like the LG Facebook page
2. Comment on the post with an emoji to show your excitement for the new LG G5
3. Tag a friend

At the end of each day a random person will win a brand new LG G5 smartphone for 1 week.  A total of 14 LG G5 smartphones will be given away before the official release between the two Facebook pages.

This contest would run at the beginning of April, 1 week before the official release date of the smartphone.

The primary audience for this marketing campaign is all LG fans who are active on social media.  The secondary audience is all smartphone consumers who are active on social media.

The social strategy is to promote this on popular social media platforms including Twitter, Instagram, and Facebook.

The contest will attract people to the LG Facebook page because people will want a chance to win the brand new flagship smartphone from LG.  It will also engage the audience because it requires individuals to follow certain steps on the Facebook page in order to participate in the contest and have a chance to win a much anticipated flagship smartphone.  Finally, the interest in the contest and the specific rules of the contest will help acquire more likes on Facebook because the first rule is to like the Facebook page.  Also the rule requiring you to tag a friend will also acquire more people because people will be interested to win a brand new smartphone.  The contest will also help to build awareness and demand for the new phone prior to its release.